My Services
Social Media Management
This looks different for everyone - your business is unique so why shouldn’t your social strategy be too?
From basic planning to full-service content creation and scheduling, book a free discovery call and we’ll adjust according to your needs:
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Get a strategically planned content calendar monthly or biweekly, including:
Video and caption copywriting
Content management
Content themes & pillars
Multi-platform optimization
Full approval process
Content creation (package dependent)
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I'll create select content from your tailored content calendar.
Content sourcing is customized to your unique setup – whether you're a brand with a physical location or a distributed team. I'll collaborate with you to establish the best content sourcing strategy, then manage its organization and creation.
Local clients may receive on-site content shoots. For remote clients, I'll manage content sourcing solutions that align with your needs.
All content is planned, previewed, and scheduled with your approval.
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Your audience will feel like they are talking to a real person who cares about their pets — not just a brand.
I’ll write unique, content specific copy and develop strategies to creatively engage with your audience, ideal clients, current customers, and other viral content. I will continuously update messaging to cater to audience engagement patterns.
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Let me handle the posting so you can get back to focusing on what you do best: helping pets and their families.
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You’ll receive a monthly report detailing key performance metrics (i.e. engagement rate) and I will adjust our strategy accordingly.
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I’ve left this open for you. Your business is unique so why shouldn’t your social strategy be too?
Personalized packages include:

Content Creation
You don’t need opposable thumbs to love my content, but you do to create it.
Whether you want a la carte production or a regular content package, I’ll find undiscovered patterns within your content and source new material to transform your mission and goals into organic long and short form videos.
Check out some of my work here:
Need to find a way to get cat parents to come to regular check-ups? Launching a new pet care product or service? I’ll develop creative, unique, and engaging campaign concepts that align with your business goals and values.
Includes: Campaign strategy, content themes, visual direction, key messaging, and measurement framework.
Campaign Ideation
Social Media Audit
Not happy with your socials but can’t pinpoint exactly why? I offer a comprehensive professional analysis of your social media accounts that goes beyond surface-level metrics.
My strategic audit will conduct a deep dive into your content sourcing and management, engagement strategies, and overall digital positioning. By providing targeted, actionable recommendations, I'll help you transform your social media approach from stagnant to dynamic, ensuring your online presence effectively reflects your professional brand and goals.
“Arielle's innovative strategies have streamlined our content creation process, making it more efficient and less time-consuming.
Her dedication to understanding our needs and her proactive approach have been instrumental in the success of our social media transformation.
She is a true professional with a keen eye for social media trends and a talent for driving engagement.”
— Kelly Erb, Firehouse Animal Health Centers